Born out of passion, The Smoke Company was founded by the celebrated Cigar connoisseur & bon vivant cigar collector Ashish Bhasin, who forged his desire for creating exceptional Cigar experiences into a curated destination for Cigar Lovers in India. A confirmed maverick and a non-conformist, with an astute knowledge of the industry, Ashish was the first to break the bastion of Cuban cigars in India by ushering in the contemporary, New World cigars from around the globe. 

We are today India’s most sort out resource for the Best of Cigars and accessories; with an offering of over 900 distinct variants of Top Rankers, premium value for money cigars, carefully handpicked by our founder to marinate you in the sensory delights of smoking. From a 24-carat gold leaf and Swarovski encrusted Cigars to boutique blends, to celebrated brands/premium Non-Cuban Cigars to Vintage finds, you’ll find an eclectic ballet of smokes offering a multi-sensory experience every time. 

No wonder, we have been commissioned by India’s premium hotels, bars, Embassies, and Luxe brands, and private aficionados to curate their collection and for experiential soirees affirming our position as the best NON CUBAN source in the country. At The Smoke Co., we do not make customers, we make Friends of the Leaf, taking them on a Cigar odyssey to explore and celebrate the taste of fine living. For when it comes to cigars, the only rule is to have a good time!