Born out of passion, The Smoke Company was founded by the celebrated Cigar connoisseur & bon vivant cigar collector Ashish Bhasin, who forged his desire for creating exceptional Cigar experiences into a curated destination for Cigar Lovers in India. A confirmed maverick and a non-conformist, with an astute knowledge of the industry, Ashish was the first to break the bastion of Cuban cigars in India by ushering in the contemporary, new world cigars from around the globe.