AB - PROJECT 40 - Toro
Project 40 is the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body. Similar to music, cigars have a calming effect that allows us to feel in control as well as feel rewarded. A proper blend, price, and experience has been developed for your enjoyment. Take control of your happiness
Since the early 2000s, brand owner Alan Rubin and his Alec Bradley Cigar Company have attained legendary status among premium cigar smokers by producing one top rated blend after another. With lines such as the Prensado, whose Churchill size was named the Cigar of the Year in 2011, this company, named after Rubin?s sons Alec and Bradley, has many other highly rated gems in their award-winning brand portfolio.
This includes the 94-rated Alec Bradley Family Blend, the 91-rated Nica Puro, 90-rated Black Market, and the Tempus, that has been ranked in Cigar Aficionado?s ?Top 25? list on numerous occasions, including a Top 5 appearance in 2017. Following in their fathers? famous footsteps, the Rubin sons, mentioned above, have added a magnificent blend to this enormously popular lineup called Gatekeeper.